This is what I finally came up with for the amnesty international brief.Unlike my previous ideas, I decided to design a small makeup box for direct mail but replacing ingredients, how to use etc with statistics of domestic violence through out the world. Also I created a leaflet that will be found in side the box for the receiver to read. The idea behind the box was to raise awareness that many women 'cover up' domestic violence Not necessarily just with make up...but the idea is for the box to work as a visual metaphor. at first the box appears to be of regular makeup packaging, but when the viewer reads around it, the reality of it is revealed.
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